Rogue Industries is owned by father and son Michael and Wells Lyons born out the creation of the Front Pocket Wallet. Back pocket wallets are badly designed. If you live in a major city, carrying your wallet in your back pocket is just asking to be pickpocketed, and sitting on a thick wallet all day is a great way to end up with an aching back. But you really can't just stick a back pocket wallet in your front pocket and hope for the best - they're too bulky. The Eureka moment was when Michael was doing some laundry. He had a pair of pants inside out and noticed the front pocket isn't a square shape - it has a rounded, pointed shape, kind of like a shark fin. So Michael decided to make a front pocket wallet that matched the front pocket shape that is more comfortable and more secure than anything else out there.